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The social psychology of consumer behaviour / Richard P. Bagozzi, Zeynep Gürhan-Canli and Joseph R. Priester.

By: Bagozzi, Richard PContributor(s): Gurhan-Canli, Zeynep | Priester, Joseph RMaterial type: TextTextSeries: Applying social psychology /series editor Stephen SuttonPublication details: Buckingham : Open University Press, 2002Description: xi, 222 p. : ill. ; 23 cmISBN: 0335207227; 0335207235 (hbk.) :Subject(s): Consumer behavior | Consumers -- Psychology | Consumption (Economics) -- Social aspectsDDC classification: 658.8342 Summary: Some topics covered are: how consumers process information, how consumers make choices and decisions, how decisions are translated into actions of consumption, and how marketing can influence and respond to consumers.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8342 BAG (Browse shelf(Opens below)) Available 05836891
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Includes glossary of terms, bibliography (p.[177]-214) and indexes.

Some topics covered are: how consumers process information, how consumers make choices and decisions, how decisions are translated into actions of consumption, and how marketing can influence and respond to consumers.

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