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Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim. by
Edition: 3rd edition.
Material type:  Text; Format:
print ; Literary form:
Not fiction ; Audience:
Specialized; Publisher: Oxford : Oxford University Press, 2015
Availability: Items available for loan: Paul Hamlyn Library (8)Location, call number: Floor 3 658.802 WES, ... Items available for reference: Paul Hamlyn Library: Not for loan (1)Location, call number: Floor 3 658.802 WES.
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