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Experience design : a framework for integrating brand, experience, and value / Kevin Farnham and Patrick Newbery.

By: Farnham, Kevin [author.]Contributor(s): Newbery, Patrick [author.]Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, 2013Description: 240 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118609637 (pbk.) :Subject(s): Product design | Industrial design | Business and Management | Business and ManagementDDC classification: 658.5'752 Summary: This text bridges the gap between business and design to improve the customer experience. Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.5752 NEW (Browse shelf(Opens below)) Available 06774792
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.5752 NEW (Browse shelf(Opens below)) Available 06774806
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.5752 NEW (Browse shelf(Opens below)) Available 06774814
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This text bridges the gap between business and design to improve the customer experience. Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference.

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