Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
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TextPublication details: Oxford : Goodfellow, c2010Edition: 4th editionDescription: 1 online resource (xxii, 486 p.) : illISBN: 9786000040741 (ebook)Subject(s): Market segmentation | Business and ManagementGenre/Form: Additional physical formats: Print version :: No titleOnline access: Click here to access online Summary: Practitioners and students of marketing are often faced with a daunting range of variables when determining the difficulties associated with market segmentation. Now thoroughly revised and updated, this text tackles these problems using a methodology developed and tested on blue chip organizations.
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Previous ed.: Oxford: Elsevier/Butterworth-Heinemann, 2004.
Includes bibliographical references and index.
Practitioners and students of marketing are often faced with a daunting range of variables when determining the difficulties associated with market segmentation. Now thoroughly revised and updated, this text tackles these problems using a methodology developed and tested on blue chip organizations.
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
Description based on print version record.
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