The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik du Plessis.
Material type:
TextPublication details: London : Kogan Page, 2008Description: xxiv, 232 p. : ill. ; 24 cmISBN: 9780749450243 (pbk.) :; 074945024X (pbk.) :Subject(s): Advertising -- Psychological aspects | Consumers -- Psychology | Motivation research (Marketing)DDC classification: 659.1'019 Summary: The author draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why 'ad-liking' is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1019 DUP (Browse shelf(Opens below)) | Available | 05769515 |
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Originally published: 2005.
Published in association with Millward Brown.
Includes bibliographical references (p. 221-226) and index.
The author draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why 'ad-liking' is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy.
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