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Advances in advertising research (Vol. IV) : the changing roles of advertising / edited by Sara Rosengren, Micael Dahlen, Shintaro Okazaki.

Contributor(s): Rosengren, Sara [editor.] | Dahlen, Micael [editor.] | Okazaki, Shintaro [editor.]Material type: TextTextSeries: European Advertising AcademyPublisher: Wiesbaden : Springer, 2013Edition: 2013 editionDescription: 407 pagesContent type: text Media type: computer Carrier type: online resourceISBN: 9783658023652 (ebook)Subject(s): Business and Management | Sales & marketing | AdvertisingGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9783658023645Summary: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. ?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. ?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Also available in printed form ISBN 9783658023645

Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.

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