Image from Google Jackets

Business acumen for strategic communicators : a primer / by Matthew W. Ragas and Ron Culp.

By: Ragas, Matthew W, 1977- [author.]Contributor(s): Culp, Ron, 1947- [author.]Material type: TextTextPublisher: Bingley, UK : Emerald Publishing, 2021Copyright date: ©2021Edition: 1st editionDescription: xxiv, 308 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781838676629 :Subject(s): Business communication | Success in business | Business communication | Success in businessDDC classification: 658.45 Summary: Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicatorsis the book for you.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.45 RAG (Browse shelf(Opens below)) Available 06821049
Total reservations: 0

Formerly CIP. Uk

Includes bibliographical references (pages 257-291) and index.

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicatorsis the book for you.

There are no comments on this title.

to post a comment.