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Marketing research / Alvin C. Burns, Ronald F. Bush.

By: Burns, Alvin CContributor(s): Bush, Ronald FMaterial type: TextTextPublication details: Boston, Mass. ; London : Pearson, c2010Edition: 6th editionDescription: 695 p. : col. ill., col. ports. ; 26 cmISBN: 9780137135998 (pbk.) :; 0137135998 (pbk.) :Subject(s): Marketing researchDDC classification: 658.8'3
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.83 BUR (Browse shelf(Opens below)) Available 06032907
Total reservations: 0

Previous ed.: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2006.

Text on inside cover.

Includes bibliographical references and index.

Specialized.

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