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Newsjacking : the urgent genius of real-time advertising / Grant Hunter and Jon Burkhart.

By: Hunter, Grant [author.]Contributor(s): Burkhart, Jon [author.]Material type: TextTextPublisher: London : Thames & Hudson, 2013Description: 224 pages : illustrations (black and white, and colour), map (black and white) ; 29 cmContent type: text | still image | cartographic image Media type: unmediated Carrier type: volumeISBN: 9780500516720 (hbk.) :Subject(s): Internet advertising | Viral marketing | Social mediaDDC classification: 659.1'44 Summary: 'Newsjacking' features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, it combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.144 HUN (Browse shelf(Opens below)) Available 05986974
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Includes bibliographical references and index.

'Newsjacking' features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, it combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.

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