Advertising revolution : the story of a song, from Beatles hit to Nike slogan / Alan Bradshaw & Linda Scott.
Material type:
TextPublisher: London : Repeater, 2018Description: 97 pages ; 20 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781912248216 (pbk.) :Subject(s): Beatles | Nike (Firm) | Music in advertising | Marketing -- Social aspects | Business and Management | Business and ManagementDDC classification: 659.1'045578 Summary: The story of 'Revolution' by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time. In 1987, Nike released their new sixty-second commercial for Air shoes - and changed the face of the advertising industry. Set to the song 'Revolution' by the Beatles, the commercial was the first and only advert ever to feature an original recording of the Fab Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon's place in the leftist imagination. This title traces the song 'Revolution' from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump's campaign set list.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1045578 BRA (Browse shelf(Opens below)) | Available | 06682634 |
Includes bibliographical references.
The story of 'Revolution' by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time. In 1987, Nike released their new sixty-second commercial for Air shoes - and changed the face of the advertising industry. Set to the song 'Revolution' by the Beatles, the commercial was the first and only advert ever to feature an original recording of the Fab Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon's place in the leftist imagination. This title traces the song 'Revolution' from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump's campaign set list.
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