Includes bibliographical references and index.

Beat the odds with a bold strategy. We've all seen hockey stick business plans before. A future where results sail confidently upward, but with a dip coinciding with next year's budget. CEOs usually rely on their experience and business smarts to figure out which of those hockey sticks are reall, and which are fake. But all too often getting to a 'yes,' competing for resources, and striving to claim credit, cloud the hard decisions. Another strategy framework? No thanks, we already have plenty of those, and they don't fix the real problem - the social dynamics in your strategy room. Mining the data from thousands of large companies, McKinsey Partners Chris Bradley, Martin Hirt, and Sven Smit open the windows of that room, and bring an 'outside view.'

Specialized.