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Social commerce : consumer behaviour in online environments / edited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding.

Contributor(s): Boardman, Rosy [editor.] | Blazquez, Marta [editor.] | Henninger, Claudia E [editor.] | Ryding, Daniella [editor.]Material type: TextTextPublisher: Basingstoke : Palgrave Macmillan, 2019Description: 277 pages : illustrations (black and white, and colour) ; 21 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9783030036164 (hbk.) :Subject(s): Internet marketing -- Social aspects | Consumer behavior | Business and Management | Business and ManagementDDC classification: 658.8'72 Summary: This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape.
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Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.872 SOC (Browse shelf(Opens below)) Available 06725503
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This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape.

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