The road to luxury : concepts, facts, markets and strategies / Ashok Som, Christian Blanckaert.
Material type: TextPublisher: Hoboken, N.J. : Wiley, 2013Description: 256 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780470830024 (hbk.) :Subject(s): Luxury goods industry | Industry | IndustryDDC classification: 338.4'7 Summary: A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and MBA students. As key new luxury markets like China and India continue to expand, this book gives professionals in the industry a holistic understanding of luxury market dynamics around the world using relevant data and statistics on current market trends.Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.47 SOM (Browse shelf(Opens below)) | Available | 06724868 |
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A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and MBA students. As key new luxury markets like China and India continue to expand, this book gives professionals in the industry a holistic understanding of luxury market dynamics around the world using relevant data and statistics on current market trends.
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