Marketing research : an applied approach / Naresh K. Malhotra, Daniel Nunan, David F. Birks.
Material type:
TextPublisher: Harlow, England : Pearson, 2017Edition: 5th editionDescription: 1 online resource (xvi, 957 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 1292103159; 9781292103150Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.8/3 LOC classification: HF5415.2 | .M29 2017ebOnline access: Click to view (4 copies)
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Revised edition of Marketing research, 2012.
"Original 6th edition entitled Marketing Research: An Applied Oreientation published by Prentice Hall Inc., a Pearson Education company"--Title page verso.
Includes bibliographical references and indexes.
Description based on print version record.
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