Creative strategy : reconnecting business and innovation / by Chris Bilton, Stephen Cummings.
Material type:
TextSeries: Images of business strategyPublication details: Oxford : Wiley-Blackwell, 2010Description: 286 p. ; 25 cmISBN: 9781405180191 (pbk.) :; 1405180196 (pbk.) :Subject(s): Strategic planning | Creative ability in business | Technological innovations | Business and ManagementDDC classification: 658.4'012 Summary: Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.4012 BIL (Browse shelf(Opens below)) | Available | 06712533 |
Total reservations: 0
Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media.
Specialized.
There are no comments on this title.
Log in to your account to post a comment.