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The business of opera / edited by Anastasia Belina-Johnson and Derek B. Scott.

Contributor(s): Belina-Johnson, Anastasia [editor.] | Scott, Derek B [editor.]Material type: TextTextSeries: Ashgate interdisciplinary studies in operaPublisher: Farnham, Surrey : Ashgate, 2015Copyright date: ©2015Description: xiv, 218 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781472429452 (hbk.) :Subject(s): Opera -- Economic aspectsDDC classification: 792.5 Summary: The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of different aspects concerning marketing, audience development, promotion, arts administration, and the economic issues that beset opera professionals.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 792.5 BUS (Browse shelf(Opens below)) Available 06410723
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Includes bibliographical references and index.

The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of different aspects concerning marketing, audience development, promotion, arts administration, and the economic issues that beset opera professionals.

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