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Services marketing. by
Edition: 4th edition. John E.G. Bateson, K. Douglas Hoffman.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Mason, Ohio?] : South-Western Cengage Learning, c2011
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8 BAT.
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Services marketing / John E.G. Bateson, K. Douglas Hoffman. by
Edition: 4th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Mason, Ohio?] : South-Western Cengage Learning, c2011
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Availability: Items available for loan: Electronic publication (1).
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