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Text and image : a critical introduction to the visual-verbal divide / John Bateman.

By: Bateman, John A [author.]Material type: TextTextPublisher: London : Routledge, 2014Description: 304 pages : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415841979 (hbk.) :; 9780415841986 (pbk.) :Subject(s): Modality (Linguistics) | Visual communication -- Psychological aspects | Discourse analysis -- Psychological aspects | Semiotics | Rhetoric | Psycholinguistics | Languages | LanguagesDDC classification: 415.6 Summary: This introductory textbook explores and analyses the various approaches to multimodality and offers the first comprehensive, in-depth survey of all aspects of the text-image relation. The text-image relationship has long been a cornerstone of diverse approaches to multimodality and there are many different accounts. This book leads students into each of the approaches discussed, brings out their strengths and weaknesses using illustrative example analyses and includes exercises and research questions to reinforce learning.
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This introductory textbook explores and analyses the various approaches to multimodality and offers the first comprehensive, in-depth survey of all aspects of the text-image relation. The text-image relationship has long been a cornerstone of diverse approaches to multimodality and there are many different accounts. This book leads students into each of the approaches discussed, brings out their strengths and weaknesses using illustrative example analyses and includes exercises and research questions to reinforce learning.

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