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Franchising globally : innovation, learning and imitation / Ilan Alon. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Basingstoke : Palgrave Macmillan, 2010
Online resources:
Availability: Items available for loan: Electronic publication (1).
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York : Routledge, 2017
Availability: Items available for loan: Paul Hamlyn Library (5)Location, call number: Floor 3 658.8 ALO, ...
Global marketing : strategy, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Routledge, 2021
Availability: Items available for loan: Paul Hamlyn Library (10)Location, call number: Floor 3 658.8 ALO, ...
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