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Advances in advertising research : Vol. III, current insights and future trends / edited by Tobias Langner, Shintaro Okazaki, Martin Eisend. by Series: European Advertising Academy
Edition: 2012 edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publisher: Wiesbaden : Gabler Verlag, 2012
Online resources:
Availability: Items available for loan: Electronic publication (1).
User Generated Branding : Integrating User Generated Content into Brand Management / Ulrike Arnhold. by Series: Innovatives Markenmanagement
Edition: 2010 edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publisher: Wiesbaden : Gabler Verlag, 2010
Online resources:
Availability: Items available for loan: Electronic publication (1).
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