Event marketing / Diego Rinallo.
Material type:
TextPublisher: Milan : Bocconi University Press, 2018Description: 172 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9788885486249 (pbk.) :Subject(s): Communication in marketing | Special events -- Marketing | Business and Management | Business and ManagementDDC classification: 394.20688 Summary: What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book, written bearing in mind the knowledge needs of companies that want to employ events as part of their marketing communication mix.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 2 | 394.20688 RIN (Browse shelf(Opens below)) | Available | 06529844 |
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What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book, written bearing in mind the knowledge needs of companies that want to employ events as part of their marketing communication mix.
Specialized.
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