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Advances in advertising research : Vol. VI, The digital, the classic, the subtle, and the alternative / edited by Peeter Verlegh, Hilde Voorveld, Martin Eisend. by Series: European advertising academy
Material type:  Text; Format:
electronic
available online  ; Literary form:
Not fiction Publisher: Wiesbaden : Springer Gabler, 2015
Other title: - Digital, the classic, the subtle, and the alternative
Availability: Items available for loan: Electronic publication (1).
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