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Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2010
Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 659.2072 DAY, ...
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Fashion marketing communications / Gaynor Lea-Greenwood. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Chichester : Wiley, 2013
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 2 391.00688 LEA.
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Brand storytelling : put customers at the heart of your brand story / Miri Rodriguez. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : KoganPage, 2020
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.827 ROD.
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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Routledge, 2015
Availability: Items available for loan: Paul Hamlyn Library (4)Location, call number: Floor 3 658.827 HED, ... Not available: Paul Hamlyn Library: On loan (1).
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Fashion branding and communication : core strategies of European luxury brands / Byoungho Jin, Elena Cedrola, editors. by Series: Palgrave studies in practice. Global fashion brand management | Palgrave pivot
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, NY : Palgrave Macmillan, [2017]Copyright date: ℗♭2017
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Availability: Items available for loan: Electronic publication (1).
The Routledge companion to arts marketing / edited by Daragh O'Reilly, Ruth Rentschler and Theresa A. Kirchner. by Series: Routledge companions in business, management and accounting
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Routledge, 2014
Other title:
  • Companion to arts marketing
  • Arts marketing
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Availability: Items available for loan: Electronic publication (1).
Conceptual art and the politics of publicity / Alexander Alberro. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. ; London : MIT, 2003
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 709.7309045 ALB.
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Music marketing for the DIY musician : creating and executing a plan of attack on a low budget./ Bobby Borg, MCM. by Series: MusicPro guides
Edition: 2nd edition.
Material type: Computer file Computer file; Format: electronic available online remote; Audience: Specialized;
Publication details: [Place of publication not identified] : Rowman & Littlefield Publishers, 2020
Other title:
  • Music marketing for the do-it-yourself musician
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Availability: Items available for loan: Electronic publication (1).
Fashion branding and consumer behaviors : scientific models / edited by Tsan-Ming Choi. by Series: International series on consumer science
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Berlin : Springer, 2014
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8342 FAS.
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Lovemarks : the future beyond brands / by Kevin Roberts ; forewordby A. G. Lafley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : PowerHouse ; Turnaround, 2004
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.827 ROB.
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Consumer behaviour : a European perspective / Michael R Solomon. by
Edition: 5th edition. Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow, England : Pearson, 2013
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Availability: Items available for loan: Electronic publication (1).
Global UX : design and research in a connected world / Whitney Quesenbery and Daniel Szuc. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Waltham, MA : Morgan Kaufmann, c2012
Online resources:
Availability: Items available for loan: Electronic publication (1).
Managing brands : a contemporary perspective / Sylvie Laforet. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill Higher Education, c2010
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.827 LAF, ...
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User Generated Branding : Integrating User Generated Content into Brand Management / Ulrike Arnhold. by Series: Innovatives Markenmanagement
Edition: 2010 edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publisher: Wiesbaden : Gabler Verlag, 2010
Online resources:
Availability: Items available for loan: Electronic publication (1).
Songwriter's market 2016 : where & how to market your songs / Cris Freese, editor ; Andrea Williams, contributing editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Cincinnati, Ohio : Writer's Digest, [2015]Copyright date: ©2015
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 782.4213 SON.
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Search engine marketing, Inc : driving search traffic to your company's web site / Mike Moran and Bill Hunt. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Upper Saddle River : IBM Press, 2014
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.872 MOR, ...
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Advances in corporate branding / edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf. by Series: Journal of brand management
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Basingstoke : Palgrave Macmillan, 2016
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.827 ADV.
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Health communication : theoretical and critical perspectives / Ruth Cross, Sam Davis, Ivy O'Neil. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cambridge, UK ; Malden, MA : Polity Press, 2017
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 2 610.696 DAV, ... Reading Campus Library (3)Location, call number: 610.696 DAV, ...
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