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Essentials of marketing / Jim Blythe. by
Edition: 4th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2008
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing in food, hospitality, tourism and events : a critical approach / Richard Tresidder and Craig Hirst. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Goodfellow, 2012
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 1 338.4791 TRE, ...
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2016
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.8 KOT, ...
Connecting with consumers : marketing for new marketplace realities / by Allan J. Kimmel. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford University Press, 2010
Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 658.8 KIM, ...
Digital marketing : strategy, implementation and practice / Dave Chaffey and Fiona Ellis-Chadwick. by
Edition: 5th edition.
Material type: Text Text; Format: print
Publication details: Harlow : Pearson Education, 2012
Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 658.872 CHA, ...
Destination marketing : an international perspective / edited by Metin Kozak, Nazmi Kozak. by Series: Routledge advances in tourism
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Routledge, 2018
Availability: Items available for loan: Paul Hamlyn Library (5)Location, call number: Floor 1 338.4791 KOZ, ...
Small business marketing management / Ian Chaston and Terry Mangles. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke : Palgrave, 2002
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8 CHA.
Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford University Press, 2010
Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 658.802 WES, ...
The practice of market research : from data to insight / Yvonne McGivern. by
Edition: 5th edition.
Material type: Text Text; Format: regular print ; Literary form: Not fiction
Publisher: Harlow, England : Pearson, 2022
Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 658.83 MAC, ...
Key marketing metrics : the 50+ metrics every manager needs to know / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. by
Edition: Third edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Harlow, England : Pearson, [2021]
Other title:
  • 50+ metrics every manager needs to know
  • Fifty plus metrics every manager needs to know
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.83 BEN, ...
Introduction to marketing concepts / Graeme Drummond, John Ensor. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2005
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing management. by
Edition: 15 / Philip Kotler, Kevin Lane Keller.Global edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Copyright date: ℗♭2016 Boston : Pearson, [2016]
Online resources:
Availability: Items available for loan: Electronic publication (1).
Global marketing / Svend Hollensen. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Boston, Massachusetts : Pearson, 2014
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.84 HOL, ...
Global marketing / Mark C. Green, Warren J. Keegan. by
Edition: 10th edition, Global edition.
Material type: Text Text; Format: regular print ; Literary form: Not fiction
Publisher: Harlow : Pearson, [2020]
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8 GRE. Not available: Paul Hamlyn Library: On loan (3).
The International encyclopedia of marketing / European Marketing Confederation. by
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1997
Availability: Items available for reference: Paul Hamlyn Library: Not for loan (1)Location, call number: Floor 3 658.8003 INT.
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