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Principles of marketing / Philip Kotler. by
Edition: Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.Global edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, England : Pearson, [2024] 2024
Online resources:
Availability: Items available for loan: Electronic publication (2).
Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin. by
Edition: 2nd edition.
Material type: Computer file Computer file; Format: electronic available online remote; Audience: Specialised;
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004
Online resources:
Availability: Items available for loan: Electronic publication (1).
Foundation marketing / Liz Hill & Terry O'Sullivan. by Series: Modular texts in business and economics
Edition: 3rd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Harlow : Financial Times Prentice Hall, 2004
Other title:
  • Marketing
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing planning / Karen Beamish, Ruth Ashford. by Series: CIM coursebook
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Butterworth-Heinemann Ltd : [distributor] Elsevier Books Customer Services : [distributor] Elsevier Australia : [distributor] Elsevier Australia : [distributor] Elsevier Science B V : [distributor] Elsevier Science Inc, 2008
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8 BEA.
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; foreword by Scott Monty. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Indianapolis, Ind., USA : Que, 2013
Online resources:
Availability: Items available for loan: Electronic publication (3).
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid, Ana Cruz. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publisher: London : Routledge, 2020
Online resources:
Availability: Items available for loan: Electronic publication (1).
The marketing book / edited by Michael J. Baker. by
Edition: 5th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Oxford : Butterworth-Heinemann, 2003
Online resources:
Availability: Items available for loan: Electronic publication (1).
City Branding / John Heeley. by Series: Contemporary Tourism Reviews
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: General;
Publisher: Oxford : Goodfellow Publishers, 2011
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik. by
Edition: Fifteenth edition / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik.Global edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, England : Pearson, [2022] 2023
Online resources:
Availability: Items available for loan: Electronic publication (1)Location, call number: 658.8.
Stakeholder marketing / Michelle Gledhill. by Series: Official CIM coursebook
Edition: [New] ed. / Michelle Gledhill.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Amsterdam ; London : Butterworth-Heinemann, c2010
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing communications : touchpoints, sharing and disruption. by
Edition: 8th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, England : Pearson, 2019
Online resources:
Availability: Items available for loan: Electronic publication (1).
Brand management : principles and applications for effective branding / Jaywant Singh, Paurav Shukla. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : KoganPage, 2024
Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 658.827 SIN, ...
Marketing : principles and practice / Dennis Adcock, Al Halborg, Caroline Ross. by
Edition: 4th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Harlow : Financial Times Prentice Hall, 2001
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing : real people, real decisions / Solomon, Marshall, Stuart, Barnes, Mitchell. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, England : Pearson, 2013
Online resources:
Availability: Items available for loan: Electronic publication (1).
The fundamentals of branding / Melissa Davis. by Series: AVA fundamentals
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Lausanne : AVA Academia, c2009
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik. by
Edition: 13th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Boston : Pearson, [2017]
Availability: Items available for loan: Electronic publication (2).
Apples, insights and mad inventors : an entertaining analysis of modern marketing / Jeremy Bullmore. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Chichester : John Wiley & Sons, c2006
Online resources:
Availability: Items available for loan: Electronic publication (1).
Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management. by
Edition: 5th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Los Angeles : SAGE, [2016]
Online resources:
Availability: Items available for loan: Electronic publication (1).
Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick. by
Edition: 8th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Upper Saddle River : Pearson, 2022
Online resources:
Availability: Items available for loan: Electronic publication (3).
The management of luxury : an international guide / edited by Benjamin Berghaus, Gunter Muller-Stewens and Sven Reinecke. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : KoganPage, 2018
Online resources:
Availability: Items available for loan: Electronic publication (1).
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