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Marketing communications : integrating online and offline, customer engagement and digital technologies. by
Edition: 7th edition. P.R. Smith and Ze Zook.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : KoganPage, 2020
Availability: Items available for loan: Paul Hamlyn Library (7)Location, call number: Floor 3 658.802 SMI, ...
Marketing communications : touchpoints, sharing and disruption. by
Edition: 8th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, England : Pearson, 2019
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing communications : brands, experiences and participation / Chris Fill. by
Edition: 6th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Harlow : Pearson, 2013
Online resources:
Availability: Items available for loan: Electronic publication (1).
Pages