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Consumer insight : how to use data and market research to get closer to your customer / Merlin Stone, Alison Bond & Bryan Foss. by Series: Market research in practice
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2004
Online resources:
Availability: Items available for loan: Electronic publication (1).
Online public relations : a practical guide to developing an online strategy in the world of social media / David Phillips by Series: PR in practice series
Edition: 2nd edition. David Phillips and Philip Young.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2009
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing and social construction : exploring the rhetorics of managed consumption / Chris Hackley. by Series: Routledge interpretive marketing research series ; 3.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Routledge, 2007, c2001
Online resources:
Availability: Items available for loan: Electronic publication (1).
Luxury world : the past, present and future of luxury brands / Mark Tungate. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2009
Online resources:
Availability: Items available for loan: Electronic publication (1).
The Complete guide to special event management : business insights, financial advice, and successful strategies from Ernst & Young, advisors to the Olympics, the Emmy Awards, and the PGA Tour / Ernst & Young, Dwight W. Catherwood, Richard L. Van Kirk. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : J. Wiley, c1992
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 2 394.2068 COM, ...
A pocket business guide for artists and designers / Alison Branagan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : A. & C. Black, 2011
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 706.8 BRA.
A pocket business guide for artists and designers / Alison Branagan. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : A. & C. Black, 2011
Online resources:
Availability: Items available for loan: Electronic publication (1).
Consumer Behaviour in Tourism / Susan Horner, John Swarbrooke. by
Edition: 3rd edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: General;
Publisher: London : Routledge, 2016
Online resources:
Availability: Items available for loan: Electronic publication (1).
Fashion marketing : influencing consumer choice and loyalty with fashion products / Caroline Le Bon. by Series: 2014 digital library | Consumer behavior collection
Edition: 1st Edition
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online resources:
Availability: Items available for loan: Electronic publication (1).
Fashion brand stories / Joseph H. Hancock II. by
Edition: 3rd edition.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publisher: London : Bloomsbury Visual Arts, 2022
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 746.920688 HAN, ...
Statista : the statistics portal for market data, market research, and market studies. by
Material type: Continuing resource Continuing resource; Format: available online remote
Publication details: New York : Statista, Inc
Online resources:
Availability: Items available for loan: Electronic publication (1).
How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, 2016Copyright date: ©2016
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8 VAN.
An integrated approach to new food product development / edited by Howard R. Moskowitz, I. Sam Saguy, Tim Straus. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boca Raton, Fla. ; London : CRC, 2009
Availability: Not available: Paul Hamlyn Library: On loan (1).
Understanding women's magazines : publishing, markets and readerships / Anna Gough-Yates. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2003
Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 1 051.082 GOU, ...
Wrestling with Starbucks : conscience, capital, cappuccino / Kim Fellner. by
Material type: Text Text; Format: print regular print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult;
Publication details: Piscataway, N.J. : London : Rutgers University Press ; Eurospan [distributor], 2008
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 1 338.761647 STA.
Practical research : planning and design. by
Edition: 11th edition. Paul D. Leedy and Jeanne Ellis Ormrod.11th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Copyright date: ℗♭2015 Boston : Pearson, [2015]
Online resources:
Availability: Items available for loan: Electronic publication (1).
No contacts? No problem : how to pitch and sell a freelance feature / Catherine Quinn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Methuen Drama, 2009
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 808.02 QUI.
Games and gamification in market research : increasing consumer engagement in research for business success / Betty Adamou. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : KoganPage, 2018
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.830151 ADA.
How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, 2016Copyright date: ©2016
Online resources:
Availability: Items available for loan: Electronic publication (1).
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