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Wine marketing : a practical guide / C. Michael Hall and Richard Mitchell. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2008
Online resources:
Availability: Items available for loan: Electronic publication (1).
Mastering fashion marketing / Tim Jackson and David Shaw. by Series: Palgrave master series
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Basingstoke, Hampshire : Palgrave Macmillan, 2009
Online resources:
Availability: Items available for loan: Electronic publication (1).
Creating powerful brands by
Edition: 4th edition. Leslie De Chernatony, Malcolm McDonald, Elaine Wallace.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Oxford : Butterworth-Heinemann, 2011
Online resources:
Availability: Items available for loan: Electronic publication (1).
Multivariate data analysis / Joseph F. Hair, Jr., William C. Black, Barry J. Babin, Rolph E. Anderson. by Series: Pearson custom library
Edition: 7th edition. Joseph F. Hair, Jr., William C. Black, Barry J. Babin, Rolph E. Anderson.7th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, Essex : Pearson, [2014]
Availability: Items available for loan: Electronic publication (3).
The definitive book of branding / edited by Kartikeya Kompella. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: New Delhi : SAGE Response, 2014
Online resources:
Availability: Items available for loan: Electronic publication (1).
The business of tourism. by
Edition: 10th edition. J. Christopher Holloway, Claire Humphreys.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, England : Pearson, 2016
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing management and strategy / Peter Doyle and Philip Stern. by
Edition: 4th edition. Peter Doyle and Philip Stern.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Harlow : Financial Times Prentice Hall, 2006
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing strategies : a contemporary approach. by
Edition: 2nd edition. Ashok Ranchhod and Calin Gurau.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Harlow : Financial Times Prentice Hall, 2007
Online resources:
Availability: Items available for loan: Electronic publication (1).
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. by
Edition: 6th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Hoboken, New Jersey : Wiley, [2017]Copyright date: â„—â™­2017
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Availability: Items available for loan: Electronic publication (2).
Consumer Behaviour in Tourism / Susan Horner, John Swarbrooke. by
Edition: 3rd edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: General;
Publisher: London : Routledge, 2016
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Availability: Items available for loan: Electronic publication (1).
Digital marketing analytics : making sense of consumer data in a digital world / by Chuck Hemann, Ken Burbary. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Indianapolis : Que, 2018
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Availability: Items available for loan: Electronic publication (10).
A technique for producing ideas / James Webb Young. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2003
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Availability: Items available for loan: Electronic publication (1).
Consumer insight : how to use data and market research to get closer to your customer / Merlin Stone, Alison Bond & Bryan Foss. by Series: Market research in practice
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Kogan Page, 2004
Online resources:
Availability: Items available for loan: Electronic publication (1).
Luxury world : the past, present and future of luxury brands / Mark Tungate. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Kogan Page, 2009
Online resources:
Availability: Items available for loan: Electronic publication (1).
Consumer behavior. by
Edition: 12th edition.12th edition. Leon G. Schiffman, Joe Wisenblit.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Harlow, England : Pearson, 2019
Online resources:
Availability: Items available for loan: Electronic publication (4).
Consumer behavior / by
Edition: Global edition / Leon G. Schiffman, Joseph Wisenbilt.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Boston : Pearson, [2015]
Availability: Items available for loan: Electronic publication (3).
Services marketing : integrating customer focus across the firm. by
Edition: Fourth edition / Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : McGraw Hill, [2021]Copyright date: 2021
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8 BIT.
Electronic marketing : theory and practice for the twenty-first century / John O'Connor, Eamonn Galvin and Martin Evans. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Harlow : Financial Times Prentice Hall, 2004
Online resources:
Availability: Items available for loan: Electronic publication (1).
Simply marketing communications / Chris Fill. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Harlow : Financial Times Prentice Hall, 2006
Online resources:
Availability: Items available for loan: Electronic publication (1).
Consumer behaviour a European outlook. by
Edition: 2nd edition. Leon G. Schiffman, Leslie Lazar Kanuk and Havard Hansen.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Harlow : Financial Times Prentice Hall, 2012
Online resources:
Availability: Items available for loan: Electronic publication (5).
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