Results
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Creating powerful brands by
Edition: 4th edition. Leslie De Chernatony, Malcolm McDonald, Elaine Wallace.
Material type: Text; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Oxford : Butterworth-Heinemann, 2011
Availability: Items available for loan: Electronic publication (1).
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Multivariate data analysis / Joseph F. Hair, Jr., William C. Black, Barry J. Babin, Rolph E. Anderson. by Series: Pearson custom library
Edition: 7th edition. Joseph F. Hair, Jr., William C. Black, Barry J. Babin, Rolph E. Anderson.7th edition.
Material type: Text; Format:
electronic
available online
; Literary form:
Not fiction
; Audience:
Specialised; Publisher: Harlow, Essex : Pearson, [2014]
Availability: Items available for loan: Electronic publication (3).
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The business of tourism. by
Edition: 10th edition. J. Christopher Holloway, Claire Humphreys.
Material type: Text; Format:
electronic
available online
; Literary form:
Not fiction
; Audience:
Specialised; Publisher: Harlow, England : Pearson, 2016
Availability: Items available for loan: Electronic publication (1).
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Marketing management and strategy / Peter Doyle and Philip Stern. by
Edition: 4th edition. Peter Doyle and Philip Stern.
Material type: Text; Format:
electronic
available online
; Literary form:
Not fiction
; Audience:
Specialised;
Publication details: Harlow : Financial Times Prentice Hall, 2006
Availability: Items available for loan: Electronic publication (1).
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Marketing strategies : a contemporary approach. by
Edition: 2nd edition. Ashok Ranchhod and Calin Gurau.
Material type: Text; Format:
electronic
available online
; Literary form:
Not fiction
; Audience:
Specialised;
Publication details: Harlow : Financial Times Prentice Hall, 2007
Availability: Items available for loan: Electronic publication (1).
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A technique for producing ideas / James Webb Young. by
Material type: Text; Format:
electronic
available online
; Literary form:
Not fiction
Publication details: New York : McGraw-Hill, c2003
Availability: Items available for loan: Electronic publication (1).
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Consumer behavior. by
Edition: 12th edition.12th edition. Leon G. Schiffman, Joe Wisenblit.
Material type: Text; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Harlow, England : Pearson, 2019
Availability: Items available for loan: Electronic publication (4).
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Consumer behavior / by
Edition: Global edition / Leon G. Schiffman, Joseph Wisenbilt.
Material type: Text; Format:
electronic
available online
; Literary form:
Not fiction
; Audience:
Specialised; Publisher: Boston : Pearson, [2015]
Availability: Items available for loan: Electronic publication (3).
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Services marketing : integrating customer focus across the firm. by
Edition: Fourth edition / Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialised; Publisher: London : McGraw Hill, [2021]Copyright date: 2021
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8 BIT.
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Simply marketing communications / Chris Fill. by
Material type: Text; Format:
electronic
available online
; Literary form:
Not fiction
; Audience:
Specialised;
Publication details: Harlow : Financial Times Prentice Hall, 2006
Availability: Items available for loan: Electronic publication (1).
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Consumer behaviour a European outlook. by
Edition: 2nd edition. Leon G. Schiffman, Leslie Lazar Kanuk and Havard Hansen.
Material type: Text; Format:
electronic
available online
; Literary form:
Not fiction
; Audience:
Specialised;
Publication details: Harlow : Financial Times Prentice Hall, 2012
Availability: Items available for loan: Electronic publication (5).
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