TY  - BOOK
AU  - Auletta, Ken
TI  - Googled : the end of the world as we know it
SN  - 9780753522660
U1  - 338.7 AUL 
PY  - 2010///
CY  - London
PB  - Virgin Books
KW  - Web search engines - United States - History
KW  - Internet searching
KW  - Google (Firm)
KW  - Internet industry - United States
N1  - <p>Includes bibliographical references (p. [339]-372) and index.</p>; Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims
ER  -