Dearlove, Dez. Business the Richard Branson way : 10 secrets of the world's greatest brand-builder / Des Dearlove. - Oxford : Capstone, 1998. - xiii, 175p. ; 22 cm. - Big shots . Includes index. ISBN: 1841120057 £8.99 Nat. Bib. No.: GB98W7792 bnb Dewey Class. No.: 658.40092