McDonaldization revisited : critical essays on consumer culture / edited by Mark Alfino, John S. Caputo, and Robin Wynyard ; foreword by Douglas Kellner. - Westport, Conn. : Praeger, 1998. - xxvi, 201 p. ; 24 cm.

Includes bibliographical references and index.

0275958191 0275961044 (pbk. : alk. paper)


Consumer behavior.
Consumption (Economics)
Fast food restaurants--Social aspects.
Social structure.

HF5415.32

306/.0973