TY  - BOOK
AU  - Cannon,Tom
AU  - Cannon,Tom
TI  - Marketing: principles and practice 
SN  - 0304702935 :
PY  - 1998///
CY  - London
PB  - Cassell
KW  - Marketing
N1  - Previous ed: published as 'Basic marketing: principles and practice', 1996; Includes bibliography: p485-511. - and index
ER  -