Pont, Simon. <br/><br/>
The better mousetrap :  brand invention in a media democracy / 
Simon Pont. 
 - London ;  Philadelphia :  Kogan Page,  2013. 
 - x, 285 p. :  ill. ;  24 cm. 
<br/><br/> Formerly CIP. 
<br/><br/><label>ISBN: </label>9780749466213 (pbk.) :  £14.99 0749466219 (pbk.) :  £14.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB256951  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016102804  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827