Green, Mark C., <br/><br/>
Global marketing / 
Mark C. Green, Warren J. Keegan. 
 - 10th edition. Global edition. 
 - 1 online resource (627 pages) :  illustrations (colour) 
<br/><br/> This edition also issued in print: 2020. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This volume's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. 
<br/><br/><label>ISBN: </label>9781292304083 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International trade.<br/>Marketing--Management.<br/>Business and Management.<br/>Business & Management<br/>Sales & marketing management<br/>Sales & marketing
<br/><br/><label>Dewey Class. No.: </label>658.84