TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 9781119888765 (pbk.) :
U1  - 658.8 23
PY  - 2023///
CY  - Hoboken
PB  - John Wiley & Sons, Inc.
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Previous edition: 2020
ER  -