TY  - BOOK
AU  - Bell,Judith A.
TI  - Silent selling: best practices and effective strategies in visual merchandising 
SN  - 1501368036
AV  - HF5845 .B35 2022
U1  - 659.157 23
PY  - 2022///
CY  - London
PB  - Fairchild Books
KW  - Display of merchandise
KW  - Fashion merchandising
N1  - Includes bibliographical references and index; Part one. Preparation for visual creativity. Creative thinking: getting outside the box -- What is visual merchandising? -- Core design strategies -- Part two. Practices and strategies for the selling floor. Layout and fixtures for fashion apparel -- Fashion apparel wall setups -- Fashion apparel and accessory coordination -- Home fashion presentation -- Part three. Communicating retail atmospherics. Signage -- Lighting -- Part four. Visual practices for nontraditional venues. Grocery and food service stores-- Nontraditional retailing -- Part five. Tools and techniques for merchandise display. The magic of a display window -- Mannequins and mannequin alternatives -- Building a visual merchandising department -- Part six. Career strategies. Visual merchandising careers; Previous edition: 2017
N2  - "Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed." --
ER  -