TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Swaminathan,Vanitha
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9781292314969
U1  - 658.827  
PY  - 2020///]
CY  - Harlow, Essex
PB  - Pearson Education Limited
KW  - Brand name products
KW  - Management
N1  - Actually published in 2019; "Authorized adaptation from the United States edition, entitled Strategic brand management : building, measuring, and managing brand equity, 5th edition, ISBN 9780134892498, by Kevin Lane Keller and Vanitha Swaminathan, published by Pearson Education ©2020."; Includes bibliographical references and index
ER  -