Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller, Vanitha Swaminathan. 
 - 5th edition. 
 - 621 pages :  colour illustrations ;  28 cm 
<br/><br/> Actually published in 2019.  "Authorized adaptation from the United States edition, entitled Strategic brand management : building, measuring, and managing brand equity, 5th edition, ISBN 9780134892498, by Kevin Lane Keller and Vanitha Swaminathan, published by Pearson Education ©2020." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292314969 1292314966 
<br/><br/><label>Nat. Bib. No.: </label>GBB9E6636  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827