TY  - BOOK
AU  - Rossiter,John R.
AU  - Percy,Larry
AU  - Rossiter,John R.
TI  - Advertising communications & promotion management
T2  - McGraw-Hill series in marketing
SN  - 007053943X
PY  - 1997///
CY  - Boston, Mass.
PB  - Irwin McGraw-Hill
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - Previous ed. entitled: Advertising and promotion management, 1987
ER  -