Rossiter, John R. <br/><br/>
Advertising communications & promotion management / 
John R. Rossiter, Larry Percy. 
 - 2nd edition. 
 - Boston, Mass. :  Irwin McGraw-Hill,  1997. 
 - xvi,640p :  ill. ;  26 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Previous ed. entitled: Advertising and promotion management, 1987. 
<br/><br/><label>ISBN: </label>007053943X 0071146679 (pbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GB9764364  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Sales promotion.