TY  - BOOK
AU  - Rath,Patricia Mink
TI  - The why of the buy: consumer behavior and fashion marketing 
SN  - 9781609018986 (pbk.) :
U1  - 687.0688  23
PY  - 2015///
CY  - New York
PB  - Fairchild Books
KW  - Fashion merchandising
KW  - United States
KW  - Consumer behavior
N1  - Previous edition: 2008; Formerly CIP; Includes bibliographical references and index
ER  -