East, Robert,  1940- <br/><br/>
Consumer behaviour :  applications in marketing. 

 - Fourth edition /  Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele. 
 - 1 volume :  illustrations (black and white, and colour) ;  24 cm 
<br/><br/> Previous edition: 2017. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781529730838 (pbk.) :  £46.99 
<br/><br/><label>Nat. Bib. No.: </label>GBC1G6180  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>020349813  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342