Handbook of e-tourism : volume 1 and volume 2 /
edited by Zheng Xiang, Matthias Fuchs, Ulrike Gretzel, Wolfram Hopken.
- 1960 pages : illustrations (black and white, and colour) ; 24 cm
Includes online access.
Technologies in e-Tourism.-Methods.-Individual & Groups.-Organization & Enterprise.-Network & Market.-Policy, regulation & ethics.-What comes next? Some experts view. Future Scenarios.
This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leadingexpertsfrom around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues - and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well asindustry professionals. As with all volumes in Springer's Major Reference Works program, readers will benefit from access to a continually updated online version.
9783030486518 (hbk.) : 549.99
Tourism--Computer network resources. Tourism--Technological innovations. Geography. Geography Hospitality & service industries Business mathematics & systems Sales & marketing Business applications Computer networking & communications E-commerce: business aspects Knowledge management Internet guides & online services Online finance & investing