Puchta, Claudia

Focus group practice / Claudia Puchta and Jonathan Potter. - London : SAGE, 2004. - ix, 174 p. ; 25 cm.

Includes bibliographical references (p.[166]-170) and index.

Focus groups and interaction -- Producing informality -- Producing participation -- Producing opinions -- Producing useful opinions -- Producing varied opinions -- From practice to strategy.

0761966900 9780761966913 0761966919 (pbk)

GBA3U7005


Focused group interviewing
Interviewing
Social sciences--Research