Puchta, Claudia
Focus group practice /
Claudia Puchta and Jonathan Potter.
- London : SAGE, 2004.
- ix, 174 p. ; 25 cm.
Includes bibliographical references (p.[166]-170) and index.
Focus groups and interaction -- Producing informality -- Producing participation -- Producing opinions -- Producing useful opinions -- Producing varied opinions -- From practice to strategy.
0761966900 9780761966913 0761966919 (pbk)
GBA3U7005
Focused group interviewing
Interviewing
Social sciences--Research