TY  - BOOK
AU  - McGivern,Yvonne
TI  - The practice of market research: from data to insight 
SN  - 9781292331362
U1  - 658.83 23
PY  - 2022///
CY  - Harlow, England
PB  - Pearson
KW  - Marketing research
KW  - Methodology
N1  - Previous edition: Harlow : Pearson, 2013; Formerly CIP; Includes bibliographical references and index
ER  -