McGivern, Yvonne, <br/><br/>
The practice of market research :  from data to insight / 
Yvonne McGivern. 
 - 5th edition. 
 - xxv, 640 pages :  illustrations (black and white) ;  25 cm 
<br/><br/> Previous edition: Harlow : Pearson, 2013.  Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292331362  £45.99 
<br/><br/><label>Nat. Bib. No.: </label>GBC1G1466  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>020340438  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83