Lindell, Jim, <br/><br/>
Analytics and big data for accountants / 
Jim Lindell. 
 - 2nd edition. 
 - 224 pages 
 - AICPA .
 - AICPA. .
<br/><br/> Analytics is the new force driving business. Tools have been created to measure programme impacts and ROI, visualize data and business processes and uncover the relationship between key performance indicators, many using the unprecedented amount of data now flowing into organizations. This text outlines leading-edge topics in analytics and finance.  Why is big data analytics one of the hottest business topics today? This book will help accountants and financial managers better understand big data and analytics, including its history and current trends. It dives into the platforms and operating tools that will help you measure program impacts and ROI, visualize data and business processes, and uncover the relationship between key performance indicators. Key topics covered include: Evidence-based techniques for finding or generating data, selecting key performance indicators, isolating program effects Relating data to return on investment, financial values, and executive decision making Data sources including surveys, interviews, customer satisfaction, engagement, and operational data Visualizing and presenting complex results 
<br/><br/>
<br/><br/><br/>Electronic reproduction. <br/>Askews and Holts. <br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9781119784685 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Accounting--Data processing.<br/>Big data.<br/>Finance and Accounting.<br/>Finance & accounting<br/>Business applications<br/>Data mining<br/>Economic forecasting<br/>Enterprise software<br/>Operational research
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>LC Class. No.: </label>HF5679