Kapferer, Jean-Noël. The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer and Vincent Bastien. - 2nd edition. - London ; Philadelphia, PA : Kogan Page, 2012. - xii, 396 p. Includes bibliographical references and index. ISBN: 9780749464929 (Proquest Ebook Central) 9780749464912 Source: 1000330 Proquest Ebook Central Subjects--Topical Terms: Luxuries--Marketing.Luxury goods industry.Product management. Dewey Class. No.: 658.8