Kapferer, Jean-Noël.

The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer and Vincent Bastien. - 2nd edition. - London ; Philadelphia, PA : Kogan Page, 2012. - xii, 396 p.

Includes bibliographical references and index.

9780749464929 (Proquest Ebook Central) 9780749464912

1000330 Proquest Ebook Central


Luxuries--Marketing.
Luxury goods industry.
Product management.

658.8