TY  - BOOK
AU  - Schaefer,Wolfgang
AU  - Kuehlwein,J.P.
TI  - Rethinking prestige branding: secrets of the Ueber-Brands 
SN  - 9780749470036 (pbk.)
U1  - 658.8/27 23
PY  - 2015///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Brand name products
ER  -