TY  - BOOK
AU  - Corr,Philip
AU  - Plagnol,Anke
TI  - Behavioral economics: the basics 
T2  - The basics
AV  - HB74.P8 .C677 2019
U1  - 330.01/9 23
PY  - 2019///
CY  - London, New York
PB  - Routledge, Taylor & Francis Group
KW  - Economics
KW  - Psychological aspects
KW  - Consumer behavior
N1  - Includes bibliographical references and index; What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion
UR  - https://ebookcentral.proquest.com/lib/uwestlon/detail.action?docID=5436548
ER  -